Assembling a Press Pack

Okay, so I will be driving back to Omaha this Friday because I am applying for a few jobs. The real benefit with this though is that I will be picking up lots of copies of the EP and assembling a promo disc to send to potential clients (radio stations, venues, newspapers, blogs, labels, etc.). I will be putting the bands' best songs on this disc. Essentially, I am assembling a press kit. A lot of people don't know what a press kit is; or at least what a good one is. Allow me to shed some light, but I am by no-means an expert (yet). The press kit I am developing includes three 8x10's of the band (two action shots and one normal face shot), a biography page basically explaining the bands style and skills level, a press page that includes reputable quotes from the press, venues played at,& bands played with, lyrics to the songs on the disc, and my contact information. I am designing each document with the Betsy Wells logo on it (top or bottom I haven't decided yet) as well as creating a business card so I don't appear to be a Midwestern farm boy who just one day decided to enter the entertainment business.

I have been in contact with several radio stations, although I still need to set up a meeting with our hometown 89.7 The River, and plan to send a press pack to many of them. The real goal at this point is exposure. I am paying $3something, out of my own pocket, for every press kit, but in the end, it is not about how much you spend. It is about accomplishing your goals. EXPOSURE is the goal, and having a song played on the radio gives the kind of exposure a tour cannot. I never thought that I'd use anything I learned in school for my "real life", but I was wrong. Deciding to become a marketing major was probably the best decision I have made in school, although that probably is not saying much.

Until next time, keep those Betsy Wells tunes playing.